
Our Story
Welcome to Bling Jewelry — where sparkle meets soul!
Founded by visionary entrepreneur Elena Castaneda, Bling Jewelry was born from a passion for self-expression, creativity, and making luxury accessible to everyone.
Global Style, Local Heart
From New York to the world, we curate and design jewelry that celebrates individuality, culture, and timeless elegance. Our collections are inspired by global trends, yet grounded in the belief that every piece should feel personal. Whether it’s a dainty charm bracelet or a bold statement ring, we believe jewelry should tell your story.
What Makes Us Shine
- Affordable Luxury
We believe everyone deserves to shine — without breaking the bank.
- Personalized Perfection
From engravable necklaces to custom rings, we help you create one-of-a-kind keepsakes.
- Crafted with Care
Our pieces are made with high-quality materials like sterling silver, gold vermeil, and hypoallergenic metals.
- Women-Owned & Operated
Led by Elena Castaneda, we’re proud to be a woman-owned business empowering others through style. Member of Women’s Business Enterprise National Council (WNBEC) and Responsible Jewelry Council’s (RJC)
Our Commitment to Responsible Practices
At Bling Jewelry, we are deeply committed to conducting business with integrity and accountability. We proudly align our operations with the international standards set forth by the Responsible Jewelry Council (RJC), following their 2019 Code of Practices.
We are dedicated to upholding ethical principles across every aspect of our business — from human rights and labor practices to financial transparency, environmental responsibility, and social impact. These values guide our sourcing, manufacturing, and day-to-day operations.
A copy of our official Code of Practices and related policies is available upon request.
- Certification
Date Sept 2021
Certification Number: 0000 3659
Our Mission
To bring joy, confidence, and sparkle to your everyday life. Whether you're celebrating a milestone, gifting a loved one, or treating yourself — we’re here to make it unforgettable.
Join the Bling Family
We’re more than a jewelry brand — we’re a community. Follow us on social media, tag us in your looks, and share your sparkle with the world.